/case studies
Corporate identity: Nicholson McBride
The need: The first of a kind, Nicholson McBride established the business psychology sector in the 1980s. Over the following 25 years the sector expanded greatly, with a spread of consultancies offering business psychology services, including executive coaching, manager development, psychometric testing and development centres.
By 2005 Nicholson McBride’s identity had become tired and no longer reflected the consultancy’s distinctive offer. A new identity and clear market positioning were required. Brand Catalyst was briefed accordingly.
Our work: Nicholson McBride had already conducted research among employees and clients, which we could draw upon. We ran internal sessions and interviewed key members of the consultancy team before developing a powerful brand strategy, which led directly to identity design.
The result: The answer was to focus on the personality of the consultancy and to bring that to life in a very fresh way. The design style is deliberately witty and intelligent – suggestive of the culture of the business.
Since adoption of the this fresh and clear market
positioning and the launch of its new identity
Nicholson McBride has gone from strength to
strength with a significant
and sustained period of growth.
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