/case studies

Brand messaging: Nokia

The need:The strategic marketing team for Nokia was preparing for a series of analyst presentations to the New York Stock Exchange. The requirement was for a highly impactful presentation of Nokia’s consumer marketing strategy. This was the first time that Nokia’s corporate marketing director was to address an analyst meeting.

Our work:Brand Catalyst worked with Nokia’s corporate marketing director and head of marketing strategy on developing the presentation structure and the key messages. Once the content was decided Brand Catalyst brought in a specialist team of presentation designers to create a highly impactful presentation that incorporated animation and video.

The result: A series of presentations were made in 2006 and were well received.

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