/case studies
Brand identity: Skimondo
The need:Satellite navigation is becoming a part of everyday life with mobile phone mapping and information applications. The skiMondo service was designed specifically for leisure skiers and offered a richer ski resort experience, on and off the mountain. The initial SkiMondo logo and website undersold the skiMondo brand promise and personality and a new identity and web design were needed. The logo had to be optimised for pc and handset screens
Our work:Brand Catalyst worked with the SkiMondo management team, based in Switzerland, to develop the brief for the new identity, this work including an assessment of competitive offers.
The result:The new identity was launched in the French alps in the 2007-8 ski season.
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